APÉRO : (noun) French evening ritual that combines drinks, food and friends at a bistro terrace or at home.
About the Brand
La Femme Apéro is a chic, bold, feminine and ‘accidentally sexy’ brand with deep French roots and a downtown New York twist. We focus on timeless yet trend-right silhouettes cut in high quality fabrics. The brand is the culmination of founders Sarah and Léa's many years of friendship and adventures in the fashion industry, both in Paris and in NYC.
With a focus on intentional production, we believe that clothes should be made ethically and that sustainable fashion can be fun, exciting and chic. Seeking to uplift women, we partner with a woman-owned factory in Istanbul, Turkey, verifying safe and equitable working conditions, and fair wages for all of our partners. We source local fabric with verified recycled content and clear traceability.
La Femme Apéro is of-the-moment, but never over-trendy. We aim to translate the natural and authentic ease and sensuality of the French girl in our clothes. Above all, we want our designs to inspire confidence, self-love and happiness in whoever is wearing them.
A Forever Wardrobe
Season after season, we build on our Apéro core collection by adding carefully thought-out pieces. In doing so, we seek to offer a curated wardrobe of versatile and high-quality styles that transcend trends - pieces for every occasion and for every season. Above all, we want our designs to inspire confidence, self-love and happiness in whoever is wearing them!
More on Spring Summer 22
For SS22 we are continuing to expand our range, we were inspired by the South of France and the nonchalant chic of its resort towns. We listened to your feedback and added more declinations of our bestseller - a bra-friendly version with a longer length and no slit for a more evening look. We are also expanding into tops and more sets, items that offer an opening price point and a lot of versatility to mix and match within the line or with some denim.
When you wear La Femme Apéro, you have the vibe of iconic women like Brigitte Bardot, Sophie Marceau, Laetitia Casta. The aesthetic of our campaign images is inspired by classic movie La Piscine - our color palette is a nod to the film.